aston martin f1
I supported the campaign with full artworking and production-ready delivery across the complete station wrap, ensuring assets were seamlessly adapted across formats, scales, and placements — from escalators and ticket halls to platform walls and large-format installations.
North Greenwich Station Takeover
From platform to concourse, the Jubilee Line station became a sea of Aston Martin Racing Green — spanning over 70 touchpoints and delivering a bold, high-impact environmental takeover aligned with the 2025 “Driven From Within” campaign.
Ahead of F1 75 Live at The O2, Aston Martin Aramco transformed North Greenwich Underground Station into a fully immersive brand experience. One of London’s busiest commuter gateways became a striking showcase of Aston Martin Racing Green, wrapping escalators, platforms, ticket halls and high-impact billboards in bold campaign visuals.
The takeover seamlessly extended the 2025 “Driven From Within” launch into the everyday journey of thousands of commuters, combining large-format posters, environmental graphics and precision brand placement to deliver a cohesive, city-scale activation.