Agency: Havas

We collaborated with Havas on Cointreau’s national Christmas campaign in the UK, taking their assets and crafting the Christmas key art that was rolled out across various formats. This campaign brought the elegance and festive spirit of the Cointreau brand to life during the holiday season.

Key deliverables included:

• Billboards: Large-scale visuals designed to captivate and resonate with holiday shoppers and commuters.

• Digital 6-Sheets: Dynamic digital adaptations, ensuring seamless brand storytelling across multiple formats.

• IMAX Cinema at Waterloo: A standout piece of the campaign, with the key art displayed in one of London’s most iconic venues, creating a truly immersive and memorable brand experience.

We ensured that the campaign not only celebrated the festive season but also paid homage to Cointreau’s rich history. Fun fact: The Margarita cocktail was created in 1948 when Dallas socialite Margarita Sames mixed her two favourite spirits, Cointreau and tequila, with lime juice while on vacation in Acapulco. This timeless recipe has stood strong for over 70 years, embodying the brand’s legacy of sophistication and creativity.