Bethesda

Agency: Havas Play

We collaborated with Havas Play on this exciting global campaign for Bethesda and Lucasfilm, promoting the highly anticipated Indiana Jones game. The project involved designing and artworking a variety of print and digital OOH assets crafted to capture attention across diverse locations and formats.

Key deliverables included:

• T-Sides and Tram Wraps: Striking designs that brought the Indiana Jones adventure to life on public transport, ensuring maximum visibility and audience engagement.

• Billboards and Digital 6-Sheets: Dynamic visuals, seamlessly adapted for both large-scale traditional billboards and digital formats to maintain consistency and impact.

• Floor Graphics and Station Takeovers: Immersive designs for high-footfall areas, creating memorable and interactive experiences for the audience.

This campaign showcased our expertise in large-format artwork and the ability to adapt creative assets across multiple formats and specifications. From concept to delivery, the team contributed to a campaign that captivated a global audience while celebrating the legacy of Indiana Jones with adventurous and cinematic visuals.